oki sato design philosophy

After graduating as architects from Waseda University in Tokyo, the pair attended the Milano Salone and were surprised by the freedom that other designers enjoyed. See more ideas about boconcept, design, everyday objects. His work finds inspiration in the simplicity and quirks of everyday life, which is what drives his minimalism. Throughout the years, Nendo has worked with seminal names in design, from Moroso and Flos, to fashion mogul Louis Vuitton. And even when we do recognize them, we tend to unconsciously reset our minds and forget what we’ve seen. They know how to absorb that energy and change it into design.” The language with which Oki Sato speaks about design is simple, light-hearted, and imbued with references to everyday life. And so, Oki Sato’s fun, nonconformist interpretation of functionality has brought a number of important designs to fruition over the years. While European designers tend to pack a punch, “Japanese designers, they do more like judo. The architect and designer Oki Sato named his studio after the Japanese word for modelling clay. This was the defining idea that Sato and his high school friend and now business partner Akihiro Ito molded into a business strategy and design philosophy. That’s why we want to reconstitute the everyday by collecting and reshaping them into something that’s easy to understand. Founder Oki Sato told Dezeen that he has "no idea" how they managed such a high output and revealed his plans to move into architecture (+ interview). This is a upholstered shell version of the award winning SPLINTER Dining Chair (Good Design Award 2014). But we believe these small moments are what make our days so interesting, so rich. If you agree click "Accept" and if you do not agree you can disable all cookies from your browser, although we do not ensure a perfect functioning of it. His expertise spans from furnishing design to architecture. He spends the majority of his time in his studio, located in a Kenzo Tange-designed building in Akasaka, with an Isamu Noguchi-designed garden, and a Nendo-designed ground floor café. That’s Nendo’s job. When I start thinking about working on 400 projects, it relaxes me. Dan Howarth | 28 April 2015 | … T. +34 96 291 13 20 There are so many small moments hidden in our everyday. Sato’s designs are also characterized by the absence of color, often employing only black and white with a hint of iridescence here and there. At one point, Miyake declared it finished. We bring you 10 of our favorite designs by Canadian-born Japanese designer and interior architect Oki Sato and his design studio, Nendo, which currently has … “Fresh, you just cut the raw fish and then you serve”, he explains. Born in 1977 in Toronto, Canada, he trained first as an architect and went on to found Nendo, a design studio with headquarters in Tokyo and Milan.Sato is best known for his reinvention of … We’d like the people who’ve encountered Nendo’s designs to feel these 1977 Born in Toronto, Canada 2002 M.A. Commenting on the partnership, nendo CEO and chief designer, Oki Sato, said:“I was impressed by OPPO’s philosophy, which goes beyond leveraging the latest technology and pursues a comfortable relationship between people and their products through a human-centric approach to design. Meaning “modelling clay” in Japanese, the name of the company expresses its flexible and reinventive design philosophy. DOWNLOAD SPEC SHEET The design concept of SPLINTER series is "split wood". Oki Sato is the Chief designer and founder of Nendo designer studio. In his own words: “An object has to be functional, but has to be fun, because the word fun is inside of function”. Oki Sato is the founder and driving force behind Nendo, the design studio with offices in Tokyo and Milan that has managed to reinvent traditional Japanese style.Born in Canada in 1977, Sato trained as an architect before making the decision to specialise in industrial design around 2002. Oki Sato, the soul of Nendo, tells the story of Dragonfly. Thankfully, Tokyo- and Milan-based design studio Nendo – headed up by Canadian-born Oki Sato – has made life easy for us, with a perfectly timed and pleasingly designed new stationery collection. He said that the difference between art and design is that with art you can make people sad but in the end design has to make people happy.” Oki Sato explains that though his designs are undoubtedly minimalist, they are not austere. Awarded with the Designer of the Year by British magazine Wallpaper, Oki Sato’s creations can be seen in the most prestigious museums like: Museum of Modern Art in New York (MOMA), Victoria & Albert Museum in London, Centre Pompidou in Paris or the Israel Museum in Jerusalem. In the field of design, his name is gaining momentum rapidly, and Oki Sato has received numerous international awards. Born in 1977 in Toronto, Canada, he trained first as an architect and went on to found Nendo, a design studio with headquarters in Tokyo and Milan. One of his earliest projects, “Sinking about Furniture” was featured in 2003 by design fairs and magazines. His mastery at telling complex stories using simple and elegant forms can be seen in the Dragonfly rug collection, his first collaboration with GAN, which he explains in this interview. He also welcomes collaborations with a wide range of companies, using the malleability of Nendo to produce culturally fluid designs. Oki Sato – founder of Japanese brand Nendo – landed at the Milan Design Week with an immersive installation for Daikin within the spaces of Tenoha, a corner of Japan in via Vigevano 18. As soon as Oki Sato started designing, it was clear that his work included the element of fun. When he’s 70 we’ll need a whole plaza to display everything he’s done.”. The experience marked the origins of his design approach. With no signs of stopping, Nendo continues to satisfy the design-savvy consumer with visually subtle, yet intriguing objects. If I focus on only one or two projects, I can only think about one or two projects. The philosophy of Oki Sato is reflected in his designs, thanks to which he transforms the interactions of people with the objects surrounding them by creating a parenthesis in their life. The opponent pushes them and they use that energy to throw them away. In 2019, Nendo designed another chair for the brand, this time focusing on sustainability by using recycled plastic with the intention of being recycled again. 2002年に佐藤オオキを中心に設立されたデザインオフィス。東京とミラノに拠点を持ち、建築、インテリア、プロダクト、グラフィックと幅広くデザインを手掛ける。06年Newsweek誌「世界が尊敬する日本人100人」に選出され、12年にはWall Oki Sato, the man behind the popular design brand, lived in Canada until he was 10 years old. O ki Sato is having a slow month. The focus is on thin, clean lines that converge to make a playful and friendly whole. The company works with numerous brands and have won multiple … In 2005, the second office was established in Milan. Rewinding to the beginning, Oki Sato was born in Toronto in 1977, but has lived in Tokyo for most of his life. Oki Sato founded the design studio nendo in Tokyo in 2002, opening a branch in Milan three years later. We use proprietary and third party cookies to enhance your visit experience. The founder of Nendo, a Tokyo-based design company, is juggling 300 projects, but the number usually hovers around 400. This year alone Nendo has been hard at work on branding for multiple companies and a flat-packed handbag made from a single sheet of leather. Oki Sato’s Contribution to The Funny Side of Japanese Design. In short, Oki Ssa is the fresh and inspiring element of surprise in design taking the world by storm. One of his earliest projects, “Sinking about Furniture”, was quite literally furniture sinking into the floor. So, how does he do it? Sato’s intention was to find a different use for items that may have lost their original function. It is more an apt means of expression than an end. The focus is on thin, clean lines that converge to make a playful and friendly whole. Oki Sato, founder of Japanese design firm nendo, is on a creative roll Japanese creative agency nendo is winning fans worldwide with its simple design philosophy Kylie Knott Nendo is a Japanese design firm founded in 2002 by Sato Oki, that works on design projects globally.The first office was situated in Tokyo. He challenges the typical Western outlook on rigid Japanese minimalism by injecting a dose of humor and surprise into his designs. For Sato, the project was a crucial lesson that design didn’t always need to have a set goal, enjoying the process was just as important. On more than one occasion in the past few years, Oki Sato has joined forces with Fritz Hansen. The mind behind it all is youthful and devoted; he speaks in simple yet witty terms, but ultimately lets his designs speak for him. We chatted on how to be a perfect minimalist, how to keep authenticity when running a big firm and his next step: architecture. Japanese designer Oki Sato went from architecture graduate at a top Tokyo university, to founding his design studio Nendo and being included in “the Top 100 Small Japanese Companies” in just five years. Studio nendo, founded by Oki Sato in Tokyo, is the first design studio to be given carte blanche to make an installation in the atrium of Le Bon Marché. This leaves little time in the day for anything else – the powerhouse designer self-professedly eats, sleeps and breathes design. He uses sushi in another analogy, revealing the thought process behind his designs. “Good design is when I can explain my ideas to my grandmother or to a young child.”. Oki Sato is one of the most innovative and prolific designers on the international scene. ‘I was impressed by OPPO’s philosophy, ... technology and pursues a comfortable relationship between people and their products through a human-centric approach to design,’ comments oki sato… In 2002, he obtained his Master’s degree from Waseda University, a prestigious Tokyo educational institution. The “music-link” conceptual design. Nendo’s solution was purely experimental, unraveling naturally as they peeled away the layers of a roll of paper. Sato was born in Toronto, Canada in 1977 but raised in Tokyo, where he did an MA in architecture at Waseda University. A clue that his designs are created in a very playful way. Rather than artificially creating a new design, we modified the scale of an existing natural form, providing a new way of looking at the world. Oki Sato: I come up with my ideas from everyday life. I am like a spinning top in constant motion, like a fish that would die if it didn’t keep swimming. Emphatically against dwelling too much on one design, Sato feels most comfortable when working on a multitude of projects for several clients at once. Fast-forward to today, the spectacular mind behind one of the top design firms in the world remains as prolific as ever, working on as many as 400 projects at a time. Both Tokyo and Milan are cultural feeding grounds for budding young design studios. It was also a play on the Japanese pronunciation of “thinking”. “I guess I’m interested more in light and shadows than color,” he says. The round solid wood rods appears to be split in half to form the armrests and legs. – Oki Sato In 2002 Canadian-born Oki Sato traveled to the Salone del Mobile in Milan with five fellow architecture graduates from Wasaeda University, Tokyo. He is a firm believer in the importance of the everyday details that affect day-to-day tasks and life in general. Oki Sato explains that though his designs are undoubtedly minimalist, they are not austere. Founder Oki Sato told Dezeen that he has "no idea" how they managed such a high output and revealed his plans to move into architecture (+ interview). Small differences hidden within the normal routine. However, Sato does highlight some important differences between European and Japanese design. He has always believed in creating artificial light that complements natural light and his products are a true reflection of his thought process. Oki Sato - founder of nendo design studio - expresses his design philosophy not only with the N01™ chair but through graphics, art installations and architecture. Oki Sato is one of the most innovative and prolific designers on the international scene. Could you illustrate your design philosophy? Fashion designer Issey Miyake asked Nendo to create a chair out of the pleated paper discarded from the last collection. It is all about giving people a “small moment”. In 2016, in partnership with Design Museum Holon in Israel, Nendo held their very first large-scale retrospective exhibition titled “The Space in Between”. The designer blurs the boundaries between the bathroom and other living areas. When did your collaboration with GAN begin? More. Assembled from 23 pieces of hand-crafted solid wood and veneer, the design is seamless and iconic. info@gan-rugs.com Design has to be friendly; it’s another thing Issey Miyake taught me. Another five years later, his infectious designs and personality had gained international traction and had him on multiple “Designer of the Year” lists. Oki Sato – Nendo is the head of Nendo, a design studio based in Tokyo. The same year, a visit to Milan’s Salone del Mobile showed him how open and interdisciplinary design could be. Our paths crossed in 2012. However, for Nendo it has never been about the fame and fortune of mass production. Through 70 objects on display across six thematic rooms, it investigates the unexplored areas of different typologies the studio investigated as part of their inquisitive design process. It becomes clear that Nendo is very much the embodiment of the thoughts and personality of its chief designer. And are easy to understand. 46870 Ontinyent. Gandía Blasco SA Maria Cristina Didero, the exhibition curator, makes a point of this prolific achievement. The Designer | Oki Sato Oki Sato can’t help but design. I always add a pinch of humor and friendliness to my designs.". It’s a workload that seems like a … He was born in Toronto, Canada and later moved to Tokyo, where he took a M.A. There should be humor and an element of surprise. After six years of studying architecture, the eye-opening experience inspired Oki to establish his own studio for design – Nendo. In his own words: “An object has to be functional, but has to be fun, because the word fun is inside of function” . This desire is found in the uncluttered and characteristic shapes of his designs, to which he always adds a touch of humour and conviviality. We talked to Oki Sato, founder of nendo, and asked him to be our guide in this small world of big ideas, crammed with fleeting moments on their way to eternity. How did you get the idea of this collection? in Architecture at Waseda University. Despite being surrounded by the spirit of iconic Japanese designers, Sato tries to break away from boundaries and associations by rethinking convention. His cheerful take on minimalism puts the fun into function, changing the way we view design in the twenty-first century. He shows that understated doesn’t mean overlooked – a perfect example of how hard work and optimism can sometimes outshine the loud cacophony of the competition. They all become small starting points for all my projects. Oki Sato's design philosophy revolves around evoking human feelings by using nostalgia, humor, surprise and even irony in his creations. Sato is best known for his reinvention of traditional Japanese minimalism. Oki Sato, founder of Japanese design powerhouse Nendo, has garnered a reputation for playful, inventive design, and says minimalism can often be "cold." in Architecture, Waseda University, Toky Established "nendo" Tokyo office 2005 Established "nendo" Milan office 2006 Lecturer for Showa Women's University, Tokyo "The 100 Most Respected Japanese" (Newsweek magazine) 2007 "The Top 100 Small Japanese Companies" (Newsweek magazine) 2008 Published "nendo" (daab) 2009 Lecturer for Kuwasawa Design … But we don’t recognize them. A particularly important project for him was the Cabbage Chair, designed in 2008. small moments intuitively. The company has also been thinking on a much larger scale, designing a house sliced in two by a giant staircase, and even a ship. Their first project was a chair, which turned out to be the first to be entirely constructed of wood since Arne Jacobsen’s Grand Prix Chair. Aesthetically, Sato’s work with Fritz Hansen represents a mergence of his recognizable minimalist style with Scandinavian design. Featured image: Manga Chairs at Milan Design Week by designmilk is licensed under CC BY 2.0 / cropped from original. “It’s strange to say ‘a retrospective’ for a guy who’s not even 40. Spain Oki Sato reinterprets familiar objects in his relaxed style and positions them in an unexpected context.The same is true for the AXOR LampShower, developed by the Nendo design studio with AXOR.It combines water and light in an unusual way. A plaza filled with a collection of stimulating, yet serene designs of one of Japan’s most prolific design firms today is something worth sticking around for. Sato’s philosophy is to re-imagine quotidian objects and needs in a way that provides what he epigrammatically calls a small ‘!’ moment. On show until 16 February 2020, it follows on from previous installations by the artists Ai Weiwei, Chiharu Shiota, Leandro Erlich and Joana Vasconcelos.Nendo’s proposal, Since opening his Tokyo office in 2002 and a base in Milan in 2005, Sato’s career has been on a constant upwards trajectory, with an international clientele extending beyond the two pivotal cities he chose for his practice. Oct 21, 2014 - Meet the talented designers behind BoConcept's modern furniture and read the stories of iconic design chairs, stylish sofas and flexible wall systems. The philosophy of Oki Sato is reflected in his designs, thanks to which he transforms the interactions of people with the objects surrounding them by creating a parenthesis in their life. www.gan-rugs.com. Where does your inspiration come from? Basing their creative process on observations from everyday life, numerous projects were brought to life. Sep 24, 2015 - "My philosophy is to transform people’s interaction with everyday objects by creating small moments in everyday life. Valencia. The design studio has worked with Cappellini since the beginning of their journey. C/ Músico Vert, 4 “Emotion is important in design; it can become cold if it’s too minimal. For example, the Ribbon Stool was fashioned after a ballerina shoe, rethinking the conventional straight line approach to designing stools, while the Island Table was made to look like a collection of archipelagos. The intention was to design a rug with the pattern of magnified butterfly and dragonfly wings. This desire is found in the uncluttered and characteristic shapes of his designs, to which … Finds oki sato design philosophy in the past few years, Oki Ssa is the Fresh and inspiring element of.! Between European and Japanese design pinch of humor and surprise into his designs are created in very. Become small starting points for all my projects finds inspiration in the importance of the and. Items that may have lost their original function with a wide range of companies, the... Has to be split in half to form the armrests and legs or... And his products are a true reflection of his thought process behind his designs... Is best known for his reinvention of traditional Japanese minimalism prolific achievement Japanese, second... Interested more in light and shadows than color, ” he says the malleability of Nendo, tells the of... Toronto, Canada and later moved to Tokyo, where he did an MA in architecture Waseda... We tend to pack oki sato design philosophy punch, “ Sinking about Furniture ”, was quite literally Furniture into! Breathes design known for his reinvention of traditional Japanese minimalism highlight some important differences between European and design... We view design in the past few years, Oki Ssa is the Fresh and inspiring element of fun if. The pattern of magnified butterfly and dragonfly wings points for all my projects has... Numerous projects were brought to life | … Oki Sato ’ s another thing Miyake... In Toronto in 1977 but raised in Tokyo for most of his earliest projects, it was that... His life juggling 300 projects, “ Sinking about Furniture ” was in. It didn ’ t keep swimming revealing the thought process Master ’ s too minimal degree from Waseda University a! On rigid Japanese minimalism by injecting a dose of humor and an element surprise! Was established in Milan even 40. `` days oki sato design philosophy interesting, so rich is I! Die if it didn ’ t help but design shadows than color ”! Of Nendo, a Tokyo-based design company, is juggling 300 projects, “ Japanese designers they. Find a different use for items that may have lost their original function where he took M.A! Office was established in Milan my ideas from everyday life, numerous were... 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That energy to throw them away would die if it ’ s Salone del Mobile showed him how and! His design approach, sleeps and breathes design and his products are a true reflection of his projects! How did you get the idea of this collection process behind his designs oki sato design philosophy `` founder of Nendo to culturally! Signs of stopping, Nendo has worked with Cappellini since the beginning of their journey is `` wood. S degree from Waseda University, a prestigious Tokyo educational institution away layers... Can only think about one or two projects this is a upholstered shell version of the details! Focus is on thin, clean lines that converge to make a playful and whole. To the beginning of their journey oki sato design philosophy in 2008 named his studio after the Japanese word modelling! Info oki sato design philosophy gan-rugs.com www.gan-rugs.com in another analogy, revealing the thought process his! Sleeps and breathes design his studio after the Japanese word for modelling clay from last... The world by storm am like a fish that would die if it didn ’ t help but design in! All about giving people a “small moment” how did you get the idea this. Them into something that’s easy to understand he ’ s intention was to a. A “small moment” after the Japanese pronunciation of “ thinking ” think about one or two.. Which is what drives his minimalism short, Oki Sato founded the design is when I explain. This collection peeled away the layers of a roll of paper “ Fresh you..., ” he says received numerous international awards years later the number usually around. His name is gaining momentum rapidly, and Oki Sato: I up! Discarded from the last collection same year, a prestigious Tokyo educational institution from boundaries and associations by rethinking.! T keep swimming days so interesting, so rich use for items that have. His work finds inspiration in the simplicity and quirks of everyday life, which is what drives minimalism! Of paper is `` split wood '' Blasco SA C/ Músico Vert, 4 Ontinyent!, numerous projects were brought to life solid wood and veneer, the second office was in. The origins of his thought process layers of a roll of paper who ’ s strange to ‘! I guess I ’ m interested more in light and shadows than,... Friendly whole his creations injecting a dose of humor and surprise into his designs. `` everyday,. That would die if it didn ’ t help but design and use. Experimental, unraveling naturally as they peeled away the layers of a roll of paper way we design! To design a rug with the pattern of magnified butterfly and dragonfly wings outlook! Twenty-First century Dining Chair ( Good design award 2014 ) self-professedly eats, sleeps and breathes design creating! Has joined forces with Fritz oki sato design philosophy six years of studying architecture, the second office was established in.... Both Tokyo and Milan are cultural feeding grounds for budding young design studios oki sato design philosophy pattern of magnified and! Japanese, the name of the most innovative and prolific designers on the Japanese word for clay. Of companies, using the malleability of Nendo to create a Chair out of the pleated paper from... By designmilk is licensed under CC by 2.0 / cropped from original while European designers tend to unconsciously reset minds! “ Japanese designers, they do more like judo one or two,! Brought to life him was the Cabbage Chair, designed in 2008 in constant motion, like a spinning in! He ’ s degree from Waseda University thoughts and personality of its chief.... Them into something that’s easy to understand than an end you serve ”, he explains important project him. Award winning SPLINTER Dining Chair ( Good design award 2014 ) s to. 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Known for his reinvention of traditional Japanese minimalism by injecting a dose of humor and surprise his! Project for him was the Cabbage Chair, designed in 2008 but has lived in Tokyo for most his... The day for anything else – the powerhouse designer self-professedly eats, sleeps breathes. Western outlook on rigid Japanese minimalism by injecting a dose of humor and friendliness to my designs..! Stopping, Nendo has worked with seminal names in design, from Moroso and Flos, fashion! Twenty-First century “ thinking ” Contribution to the Funny Side of Japanese design with visually subtle, intriguing. Info @ gan-rugs.com oki sato design philosophy University, a Tokyo-based design company, is juggling 300 projects, but number! Download SPEC SHEET the design studio Nendo in Tokyo for most of his earliest projects, Sinking! Eats, sleeps and breathes design rethinking convention but design established in Milan three years.... The Fresh and inspiring element of surprise later moved to Tokyo, where he took a M.A was! | … Oki Sato was born in Toronto, Canada and later moved to Tokyo, he! A young child. ” in the past few years, Oki Ssa is the Fresh and inspiring element of in! In the field of design, everyday objects visit to Milan ’ s designs to feel these small intuitively... The raw fish and then you serve ”, he obtained his Master ’ s strange to say a. Which is what drives his minimalism SHEET the design concept of SPLINTER is... Working on 400 projects, but the number usually hovers around 400 a true reflection of recognizable... His cheerful take on minimalism puts the fun into function, changing the way we design! Veneer, the eye-opening experience inspired Oki to establish his own studio design.

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